Open doors using the Internet, to attract clients and customers by forming and investing in collaborative, lead generating functions designed uniquely for your product, service, business or organization — a practice area.
Having amazing visual assets available on our website, functional forms, and a great user experience that engages visitors, is like having your dream car in the garage with the doors always closed and none of your guests ever seeing what you have to be proud of.
Search Engine Optimization (SEO)
Time to warm up the engine and then open the garage door.
The website or Internet hub — landing pages, blog posts and the content associated with them need to be constructed in a way that is easy for search engines to find and index every page you want to appear in search engines such as Google and Bing.
The content needs to be written methodically and appropriately according to best practices that are available. Visual assets such as images, videos and download able documents need proper, semantic inclusions.
The components of SEO are often referred to as organic optimization also include concepts such as backlinking, or link building which is an active, continuous process of acquiring the presence of hyperlinks and properly documented images or files on other top performing websites such as vendor partners, business partners, news media via public relations efforts and social media sites.
Search Engine Marketing
Time to go to the gas station, fill up the tank and show off what we are all proud of already.
Certified professionals take the allocated budget for website advertising and represent you with businesses such as Google and Bing who provide the major search engines for maximum return on investment.
They will help you to set goals with your budget, operating within the framework of the ad platform that use Key Performance Indicators (KPIs) associating and directing the type of measurables such as keywords and key phrase performance and calls to action CTAs. This will drive traffic to your content, lead capture forms, phone number, downloads, videos and shopping carts.
The work put into paid advertising using search engines is constructed using campaigns set up to coincide with several factors that are interrelated such as pay per click (PPC).
Social Media Marketing
Social media includes both organic and paid advertising. The content that we create and post organically through the available platforms on popular social media sites such as LinkedIn and Facebook. Each platform also has its own set of standards and popularity similar to Google’s search Algorithm (Mufasa! Ok to rev your own engine a little). Administration sections of the sites allow for analytics and certain performance indicators for these.
Paid advertising within social media sites can be made to work in conjunction with your company website but work well, self contained for objectives such as lead capture or generation. Organic and paid content is, again, well written for the platform on which it is published, well timed based on industry research on calendar days and times of day where the content will deliver the most impact and return on investment (ROI).
Press Release Marketing
Newsworthy events — new business, product or service, a major award — SEM for pioneers and performers
Of course all of us are performers, but we don’t all wear animal furs from a hunting trip. The use of all of your internal resources, to publish your marketing assets; the content that you have spent time and money to invest in are exponentially leveled up by the use of press releases. A single, well written, press release for any new, or under-represented, company, business acquisition, product, service or event becomes a marketing asset and can be supplemented with video and other visual elements.
Distributing a personable search engine optimized press release is accomplished by using platforms available through companies like PR Cision™ and Cision PRWeb™.
Existing and target markets are selected in conjunction with the types of industries that are appropriate in businesses (B2B) or consumers (B2C) comprising the audiences we need to reach.
Marketing channels are selected based on the appropriate audience providing that the release will reach. This, essentially creates a path with outlets along the way where stakeholders such as social media organizations, news organizations, vendor partners and industry publications select your press release, associated marketing assets and publish links to the release through their own outlets.
Analytics & Insights
The dashboard, providing a performance review of the associated engine.
Measuring the overall performance of traffic to your website, social media platform, press release distribution center, includes everything from the source of the traffic, the most popular content, the time visitors spend, where they visit from, and other quantitative data, monitored and recorded by software integrated into each resource is vital. This data is available on demand and through email reporting delivered to your inbox on a schedule of your choosing
Single User Interface
Aggregate Internet user data associated with a company’s online presence
There are solutions available that integrate the analytics and insights, and other aggregate user statistics from some of the major social media platforms available within a single login with well-designed, easy to use interfaces.
A disciplined, continuous and timely approach will lead to profitable situations in terms of reach, rankings, traffic, conversions, conversations started in terms of your business’ digital marketing presence. Bottom line initiatives can be met as well in terms of the support, and supplement to direct sales and word of mouth marketing with online sales. This fills the sales funnel (email, phone calls, etc. and shortens the sales cycle.