Advertising on roadways outside and within communities represents both a challenge and a unique opportunity to create a presentation for consumers of products and services that can leave an impact without distracting from the joy and necessity of driving.
Connecting a value proposition using a visual story and leaving with a call to action that causes a viewer with about five to ten seconds must be well designed. This includes creative concept, clear and relevant representation and should take advantage of mobile technologies based on the desired outcome.
This can include visual likenesses of mobile application icons supporting phone calls and directions which are clearly displayed on the billboard itself. A full compliment of creative and production design services are available to include regional vendor management for the creation, production and placement of billboards.