Logo | Logotype

A logo is a company or organization’s most important visual asset. It can relate to the overall business, or a product or service of the group. It is comprised legally, of a unique, trademark including a name displayed as a logotype and an associated icon. The logotype can itself stand alone with the typographic presentation declared as the trademark. Emotionally, it is a firm handshake or a warm hug representing what a business stands for.