A customer experience using different complex varieties of printed pieces tells a good story, quickly and creates somewhat of a hero out of a product. After it is purchased or delivered it supports the story that was solved in the mind of the consumer making them somewhat of a client with associated instructions, legal matters, registration and sometimes references online Internet help.
The quality production of these elements produced with creative client engagement and a clear working knowledge of the printing process will also produce a quality product in terms of the packaging.
The client experience of the business receiving the designed packaging should be a result of the hard work it takes to produce and sell the product with a customer relationship started at the shelf, floor or doorstep. It should further represent a human quality that cannot be reproduced easily, and all of the necessary components to receive the elements of a package should be available from one point of contact.