Product Identity & Visual Asset

The identity of a business’ product (or service) forming the base if its brand. In terms of form and function it must be both creative and relevant to the audience that it will serve and be legally protected so that the associated goods cannot be easily replicated.

A well polished, finished product that represents the craft of any company should be creative, relevant. It must encompass the emotional appeal that helps to sell the product along with the visual and verbal story that its packaging or presentation will support.